About First 1 Club

Our Concept - Your Club

Building a Smarter Fan Experience for Motorsport

First 1 Club is a fan engagement platform designed to turn passive race viewing into active participation. Through race-based prediction competitions, quiz challenges and points-led progression, we give fans more reasons to return throughout the season while creating a structured platform for future partner activation.

What Makes First 1 Club Different

Race-based fan competitions: Members can predict key race outcomes and compete across the season through structured competitions linked to real race events.

Year-round engagement: Between race weekends, quiz competitions and other interactive formats help keep members active and connected.

Points-led progression: Members start at Basic level and can unlock Bronze, Silver and Gold through points or referrals, introducing more benefits and a deeper layer of strategy.

Fan-first and structured: The platform is designed to be easy to join, simple to understand and engaging to return to throughout the year.

Trust, Safety and Compliance

First 1 Club is built on trust, control and credibility. We use age and identity verification through GBG to support a secure registration process, and our long-term model is shaped by a UK-regulated operating approach designed to support safe, structured participation.

Our Vision

Our vision is to build a scalable fan engagement platform for motorsport and beyond — one that not only keeps fans engaged across the season, but also creates the foundation for premium partner-led promotions, lifestyle experiences and high-value campaign activations.

Over time, we aim to work with brands, teams and motorsport marketing partners to develop standout experiences that bring fans closer to the sport in ways that feel exciting, aspirational and memorable.

Join First 1 Club and be part of a more engaging future for motorsport fans.